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Sales off 5% for the period.
February 4, 2016
By: TOM BRANNA
Editor
Elizabeth Arden's second quarter sales fell 5.2% to $316.2 million. For the six months, Arden's sales fell 3.6% to $582.2 million. Despite the decline, company executives insist that they can thrive based on several points: • Drive the Elizabeth Arden Brand; • Grow the fragrance portfolio; • Improve go-to-market capability and execution; and • Optimize costs and reduce complexity to drive gross margin. “The improved commercial execution and distribution platform implemen...
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